Design & Brand
A mark that works everywhere.
Designed and tested from favicon to signage, delivered with every format and variant you'll need.
Sound familiar?
- “Your logo is unreadable as an app icon and illegible on a dark background.”
- “You only have a JPEG, so it can't be printed or scaled cleanly.”
- “You designed it yourself and it looks close to a competitor's.”
If any of those land, this is the page for you. Here's how we approach it.
What you get
What logo design actually changes.
Legible at any size
Tested at 16 pixels and at signage scale, because a mark that only works large isn't finished.
Every variant included
Horizontal, stacked, icon-only, one-colour and reversed — for the contexts you'll actually meet.
Every file format
SVG, PNG, PDF, EPS and favicons, organised so you can find the right one.
Trademark risk checked
Preliminary searches before you commit, so you don't discover a conflict after printing.
Works in one colour
Designed so it survives a fax, an embroidery machine and a single-ink print.
Usage rules included
Clear space, minimum size and misuse examples, so it stays intact in other people's hands.
What's included
Everything in the engagement.
Discovery
Positioning, audience and competitor review.
Concepts
Three distinct directions, not three colours of one idea.
Refinement
Two rounds on the chosen direction.
Variant set
Horizontal, stacked, icon, mono and reversed.
File formats
Vector and raster in every size you'll need.
Favicon & app icon
Optimised specifically for tiny sizes.
Usage guide
Clear space, minimums and misuse.
Trademark check
Preliminary search with risks flagged.
How we deliver
You'll know where it stands every week.
Discovery
1–2 weeksScope document, risk list and a fixed estimateDesign & architecture
2–3 weeksClickable prototype and system designBuild
6–16 weeksA working demo at the end of every sprintTest & harden
ContinuousAutomated test suite, UAT sign-off, security reviewLaunch
1 weekProduction deployment, monitoring and full handoverSupport
90 days includedSLA-backed fixes and a roadmap for what's nextTechnology
What we build it with.
- Adobe Illustrator
- Figma
We choose on fit, hiring pool, total cost and how easily you could leave — not on what we most enjoy writing.
Industries
Where we've done this.
- Retail & E-commerceStock, storefront and marketplace in sync.
- HealthcareABDM-ready systems for hospitals, clinics and diagnostics.
- EducationAdmissions to alumni, on one record.
- Real EstateLead to site visit to booking, without a spreadsheet.
- HospitalityPMS, channel manager and POS that agree with each other.
- NGO & Non-profitDonor, volunteer and grant reporting without the admin.
Engagement models
Pick the risk model that suits you.
Indicative starting points. We give a firm number after discovery — a fixed price quoted before we understand the scope is a number designed to be revised.
Fixed scope
₹8,00,000
starting from
A clear brief you want delivered to a firm budget
- Fixed price agreed after discovery
- Defined deliverables and milestones
- Change requests quoted separately
- 90 days post-launch support
Dedicated team
₹3,50,000 / month
starting from
Evolving requirements, or an in-house team that needs capacity
- Senior engineers embedded in your standups
- Scale the team up or down monthly
- You set the priorities each sprint
- Direct access — no account manager layer
Retainer
₹1,20,000 / month
starting from
Ongoing improvement, maintenance and support after launch
- Agreed monthly hours
- Guaranteed response times
- Monitoring, patching and dependency upgrades
- Quarterly roadmap review
Two to three weeks from brief to final files, including concept rounds and refinement.
Yes — editable vector originals plus every export, with full ownership. You're never dependent on us to make a change.
It's rare when the brief is solid, but we'd revisit the brief and present a further round rather than push you towards something you don't believe in. A logo you dislike is worse than a delay.
No, and this distinction matters. A logo is a mark. Branding is the whole system — positioning, type, colour, voice and rules — that makes everything you publish feel like one company.
Related services
Often needed alongside.
Start the conversation
Tell us what you need.
An engineer replies within 4 business hours — with questions, not a brochure.
NDA available before you share anything.