Design & Brand
Identity that holds together everywhere.
Strategy, identity and a system your team can apply without asking a designer each time.
Sound familiar?
- “Every deck, post and page looks like it came from a different company.”
- “Your logo works on the website and falls apart on a signboard or an app icon.”
- “You can't articulate what makes you different, so your marketing sounds like everyone else's.”
If any of those land, this is the page for you. Here's how we approach it.
What you get
What branding actually changes.
A position you can state
Clear articulation of who you serve and why you're the right choice — which makes every other message easier to write.
Works at every size
Marks tested from a favicon to a building, in colour and in one ink.
A system, not a logo
Type, colour, layout and imagery rules that make new material look consistent by default.
Your team can apply it
Guidelines and templates so people produce on-brand work without a designer in the loop.
Built for digital first
Designed for screens, where most people will actually encounter you.
Legally checked
Trademark search before you commit, so you don't rebrand in two years.
What's included
Everything in the engagement.
Brand strategy
Positioning, audience and messaging framework.
Naming
Name generation and availability checks where needed.
Logo & identity
Primary mark, variants and a full lockup set.
Colour & type
Palettes and pairings checked for accessibility.
Brand guidelines
Rules, examples and misuse cases.
Collateral
Stationery, decks, social templates and signage.
Tone of voice
How you sound, with real before/after examples.
Asset library
Every format your team will need, organised.
How we deliver
You'll know where it stands every week.
Discovery
1–2 weeksScope document, risk list and a fixed estimateDesign & architecture
2–3 weeksClickable prototype and system designBuild
6–16 weeksA working demo at the end of every sprintTest & harden
ContinuousAutomated test suite, UAT sign-off, security reviewLaunch
1 weekProduction deployment, monitoring and full handoverSupport
90 days includedSLA-backed fixes and a roadmap for what's nextTechnology
What we build it with.
- Figma
- Adobe Illustrator
- Adobe InDesign
- Google Fonts
- Fontshare
We choose on fit, hiring pool, total cost and how easily you could leave — not on what we most enjoy writing.
Industries
Where we've done this.
- HealthcareABDM-ready systems for hospitals, clinics and diagnostics.
- EducationAdmissions to alumni, on one record.
- Real EstateLead to site visit to booking, without a spreadsheet.
- HospitalityPMS, channel manager and POS that agree with each other.
- Retail & E-commerceStock, storefront and marketplace in sync.
- NGO & Non-profitDonor, volunteer and grant reporting without the admin.
Engagement models
Pick the risk model that suits you.
Indicative starting points. We give a firm number after discovery — a fixed price quoted before we understand the scope is a number designed to be revised.
Fixed scope
₹8,00,000
starting from
A clear brief you want delivered to a firm budget
- Fixed price agreed after discovery
- Defined deliverables and milestones
- Change requests quoted separately
- 90 days post-launch support
Dedicated team
₹3,50,000 / month
starting from
Evolving requirements, or an in-house team that needs capacity
- Senior engineers embedded in your standups
- Scale the team up or down monthly
- You set the priorities each sprint
- Direct access — no account manager layer
Retainer
₹1,20,000 / month
starting from
Ongoing improvement, maintenance and support after launch
- Agreed monthly hours
- Guaranteed response times
- Monitoring, patching and dependency upgrades
- Quarterly roadmap review
Six to ten weeks for strategy, identity and guidelines. Rushing it produces a logo without a system, which is what leaves you inconsistent six months later.
Completely, including source files and full rights. We also hand over the working files, not just exports, so any designer can build on it.
We run preliminary searches and flag risks, and strongly recommend a qualified trademark attorney before you file. Discovering a conflict after launch is expensive.
Usually the better option if you have recognition worth keeping. We modernise the marks, fix the system underneath, and keep the equity you've already built.
Related services
Often needed alongside.
Start the conversation
Tell us what you need.
An engineer replies within 4 business hours — with questions, not a brochure.
NDA available before you share anything.